Assemblage est un mandat fictif réalisé durant ma première année en visual merchandising design. Le but de ce travail, était de créer une boutique et un espace d'exposition sous forme de pop-up store pour le Mudac.
Le pop-up store ou magasin éphémère est un espace commercial ne dépassant généralement pas 200m2 et qui reste dans un endroit, souvent insolite, durant une période de temps assez courte. Ces pop’up stores se trouvent habituellement dans les grandes villes et le but est de créer suffisamment de «buzz» autour d'eux pour faire venir les consommateurs et promouvoir la marque. Le pop-up store se doit d’être surprenant et original. Il permet au consommateur de vivre une expérience de commerce inhabituelle et aux marques de communiquer autrement.
Assembly is a virtual project made during my first year of Visual Merchandising Design. The aim was to create a shop and an exhibition space in the form of a pop-up store for the Mudac , a design muséum in Lausanne, Switzerland.
A pop-up store or ephemeral shop is a commercial space generally no biger than 200m2 and that stays in one (often unusual) place for a relatively short period of time. These pop'up store are usually found in big cities and the goal is to create enough "buzz" around them to attract consumers and promote a brand. The pop-up store therefore has to be surprising and original. It gives consumers to experience an unusual shooping experience and provides brands with an original way of communicating
A pop-up store or ephemeral shop is a commercial space generally no biger than 200m2 and that stays in one (often unusual) place for a relatively short period of time. These pop'up store are usually found in big cities and the goal is to create enough "buzz" around them to attract consumers and promote a brand. The pop-up store therefore has to be surprising and original. It gives consumers to experience an unusual shooping experience and provides brands with an original way of communicating
Planches concept du Pop'up store pour le Mudac.
Working plans for the Mudac Pop'up concept store (french):
Working plans for the Mudac Pop'up concept store (french):
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