Londres est une ville dynamique et
très diversifiée sur le plan culturel. Elle joue un rôle important dans l’art
et dans la mode. C’est aussi une importante destination touristique. Elle
compte quatre sites listés au patrimoine mondial ainsi que de nombreux
monuments emblématiques : le Tower Bridge, la Tour de Londres, l’Abbaye de
Westminster, le Palais de Buckingham mais également des institutions telles que
le British Museum ou la National Gallery. Dans le domaine du visual
merchandising, de plus en plus de marques appliquent leurs nouveaux concepts
dans les magasins de Londres. Pendant cet atelier d'enseignement, j'ai eu
l'occasion de visiter le National Geographic store, Liberty, Anthropologie et
Nike Town. J'ai aussi eu la chance de visiter les locaux de l'agence de
tendances WGSN.
London
is a vibrant and very diverse city. It plays an important role in art and
fashion. It is also a major tourist destination. It has four World
Heritage-listed sites and numerous iconic monuments: The Tower Bridge, the
Tower of London, Westminster Abbey, Buckingham Palace, but also institutions such
as the British Museum or National Gallery. In the field of visual
merchandising, more and more brands apply their concepts in the London’s shops.
During this workshop, I had the opportunity to visit the National Geographic
store, Liberty, Anthropology and Nike Town. I also had the chance to visit the
premises of the trend agency WGSN.
National Geographic Store
National Geographic a ouvert son
flagship en 2008. La marque surfe sur la forte notoriété de son magazine. Un
restaurant propose des boissons et des menus issus du commerce équitable.
Chaque mois, un nouveau pays est mis à l’honneur. Côté magasin, on trouve plus
de 10 000 produits National Geographic (livres, montres, sacs, lunettes,
vêtements...). Plus de 40 000 clients se pressent chaque jour dans le magasin
et 20 nouvelles ouvertures sont prévues d’ici fin 2011.
National Geographic Store
National Geographic opened its flagship store in 2008. The brand surfs on the high reputation of its magazine. A restaurant serves drinks and fair trade menus. Each month a new country is featured. There are more than 10,000 National Geographic products (books, watches, bags, glasses, clothing ...) in the store. More than 40 000 customers crowd into the store every day and 20 new openings are planned by the end of 2011.
National Geographic opened its flagship store in 2008. The brand surfs on the high reputation of its magazine. A restaurant serves drinks and fair trade menus. Each month a new country is featured. There are more than 10,000 National Geographic products (books, watches, bags, glasses, clothing ...) in the store. More than 40 000 customers crowd into the store every day and 20 new openings are planned by the end of 2011.
Liberty
Le magasin Liberty est fondé par
Arthur Liberty en 1875. Il propose à la vente des objets de décorations, des
tissus et des objets d’art du Japon et de l’Est. Au fil des années, il agrandi
le magasin en achetant les propriétés voisines.En 1985, sous la direction
d’Edward William Godwin, Liberty commence à vendre des meubles et des tapis. Il
se lance aussi dans la vente de vêtements et accessoires en association avec de
nombreux créateurs anglais. A partir de là, Liberty devient le magasin le plus
en vue de Londres et les tissus Liberty un must have. La façade Tudor est construite
en 1920 pendant la rénovation du bâtiment. Cette magnifique œuvre
architecturale est de style art nouveau. En 1988, le grand magasin ouvre une
filiale au Japon.
Liberty
The store was founded by Arthur Liberty in 1875 to sell decorative objects, fabrics and art objects from Japan and the East. Over the years, the store was expanded by buying up adjacent buildings. In 1985, under the direction of Edward William Godwin, Liberty began selling furniture and carpets. It is also expanding into the sale of clothing and accessories in association with many well-known English designers. Liberty, therefore, is the must-see London store and Liberty fabrics are a must-have item. The Tudor facade was built in 1920 during the renovation of the building and is a magnificent example of art- nouveau architecture. In 1988, the store opened a branch in Japan.
The store was founded by Arthur Liberty in 1875 to sell decorative objects, fabrics and art objects from Japan and the East. Over the years, the store was expanded by buying up adjacent buildings. In 1985, under the direction of Edward William Godwin, Liberty began selling furniture and carpets. It is also expanding into the sale of clothing and accessories in association with many well-known English designers. Liberty, therefore, is the must-see London store and Liberty fabrics are a must-have item. The Tudor facade was built in 1920 during the renovation of the building and is a magnificent example of art- nouveau architecture. In 1988, the store opened a branch in Japan.
Anthropologie
La première
boutique de la marque a ouvert en 1992 en Pennsylvanie. Elle fait partie du
groupe qui possède Urban Outfitters. L’enseigne est basée sur le concept d’être
soi-même. Et offre à ses clients une expérience d’achat dans une ambiance de
brocante bobo-chic européenne.
AnthropologyThe first brand shop opened in 1992 in Pennsylvania. It is part of the group that owns Urban Outfitters. The company is based on the concept of being oneself and offers its customers a shopping experience in a boho-chic European-style antiques shop atmosphere.
Découvrez l'analyse de ces boutiques dans ce dossier
Check out the analysis of these shops in this document (French)
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